News - Sainsbury's

Sainsbury's toiletries are cruelty-free

2 articles

BUAV News release:

We’re delighted to announce that supermarket giant Sainbury’s is the latest big name to gain BUAV Approval. From this month, all its own brand cosmetics and toiletries can carry the cruelty-free Leaping Bunny logo. Its massive range of over 200 products includes sun care, skin care, hair care, baby and bath ranges.

Symbolised by the Leaping Bunny logo, our internationally-recognised Humane Cosmetics Standard is the gold standard in no animal testing certification.

Sainsbury’s joins other well-known high street names including Marks & Spencer, Co-operative and Superdrug in becoming BUAV Approved.

Sainsbury’s range of own-brand cosmetics and toiletries is available in over 800 stores nationwide – making cruelty-free shopping easier than ever before!

The Leaping Bunny logo will initially appear on all Sainbury’s shower and hand care products and is scheduled to roll out across the entire range throughout the year.

Qualifying for certification is a rigorous and stringent process. As well as guaranteeing that no product or ingredient has been tested on animals from a verifiable date, each applicant must also be open to an independent audit throughout its supply chain to ensure that they adhere to their animal testing policy and the Standard's strict criteria.

Judith Batchelar, Director of Sainsbury's Brand, said: “Animal welfare continues to be one of our customers’ top concerns, so it is great news that we have been awarded BUAV certification. The Leaping Bunny is the most widely recognised and respected endorsement for products that are free from animal testing and will now be shown on over 200 products in our own brand cosmetics and toiletries range. We are very pleased to accept BUAV certification and to be able to offer this clear choice to our customers.”

Please visit for a complete list of BUAV approved products.

Say NO to cruel cosmetics in the EU! Please sign our petition


The Grocer. 4 April 2011.
Sainsbury’s gets all-clear on animal testing.

Sainsbury’s own-label toiletries are to carry the logo of the British Union for the Abolition of Vivisection. Up to 200
products will display the ‘leaping bunny’ logo, the international certification that helps consumers identify
cosmetics and toiletries that do not use ingredients tested on animals.

The logo will appear first on shower and hand-care products, but will feature on the entire range by the end of the year.